Behind the Scenes: Chandler Candle Co. Holiday 2014 Photo Shoot
Recently, we were in Madison, WI for our Chandler Candle Co. Holiday 2014 Photo Shoot and we're SO excited - we just had to share a sneak peak from behind the scenes!
The goal of the trip was to get enough shots to update the look/feel of the photography on our website, promotional materials, and our social media accounts - no small task! Fortunately, behind the lens was our good friend, and talented photographer, Jerrad Matthew. He was incredibly generous enough to squeeze us into his tight schedule and use his super-stylish pad as a backdrop for some really great candle photos.
Because our packaging is so consistent, we really wanted to get some new shots that helped visually differentiate all of our scents by highlighting some of their key notes. With the cooler weather ahead, we especially wanted to nail down some new photos of our Masculine Scents like our new Tobacco candle. We also spent a lot of time focused on our Holiday Scents, like our top-selling Frasier Fir candle, and some of our new scents, like Mediterranean Fig.
For the most part, we were able to find props for just about all of our scents, though some required a little extra creativity. Our Fresh Cut Grass candle proved especially tricky. Initially we planned to shoot it in the exceptionally green grass outside Jerrad's building (they must water their lawn a lot!), but the photos just kept falling flat. In the end, we tried shooting the candle with just a few blades of grass and this simple but effective image inspired us to pare down the shots for the rest of the scents. It meant some last-minute sourcing of props, but in the end it was totally worth it. We just couldn't be happier with the results!
All-in-all, the trip was a success and we already have some of the photos up on our website. Check 'em out!